GEO / AEO knowledge base
Frequently asked questions
Straight answers about AI visibility, citations, content, and how GeoRank works.
GEO Basics
What is the difference between GEO and SEO?
GEO (Generative Engine Optimization) and SEO (Search Engine Optimization) both help people find your business online, but they optimize for different outcomes. SEO gets your site ranked in a list of clickable blue links on a search results page. GEO gets your business named and cited directly inside an answer generated by an AI assistant like ChatGPT or Perplexity.
How do I get my business cited by ChatGPT?
The most reliable way to get cited by ChatGPT is to publish clear, factual content that directly answers the questions people ask, structure it so AI can quote it, and build presence on sources ChatGPT already trusts.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of making a website's content easy for AI assistants like ChatGPT, Perplexity, and Google AI Overviews to find, trust, and cite in their answers. Unlike traditional SEO, which optimizes for ranking in a list of blue links, GEO optimizes for being named directly inside an AI-generated answer.